Läs mer på utmärkta paidcontent.org.
Jag är kund hos Comscore och tycker bolaget gör en del bra grejer, men jag får en sådan där ruggig 1999-klåda under höger trampdyna när jag ser denna nyhet.
Något av det roligaste med Internet IPOer var 1999 att läsa risk faktorerna. Satt själv under våren 2000 och hade Brobeck Hale and Dorr, Carnegie och Goldman Sachs som rådgivare och skakde på huvudet för det ena mer knasiga förslaget efter det andra. Nedan ett axplock av hur Comscores beskriver sina riskfaktorer:
RISK FACTORS
"An investment in our common stock offered by this prospectus involves a substantial risk of loss. You should carefully consider these risk factors, together with all of the other information included in this prospectus, before you decide to purchase shares of our common stock... "
* If we are not able to maintain a panel of sufficient size and scope, or if the costs of maintaining our panel materially increase, our business would be harmed.
* Our quarterly results of operations may fluctuate in the future. As a result, we may fail to meet or exceed the expectations of securities analysts or investors, which could cause our stock price to decline.
* We have a limited operating history and may not be able to achieve financial or operational success.
* We have a history of significant net losses, may incur significant net losses in the future and may not maintain profitability.
* Our business may be harmed if we deliver, or are perceived to deliver, inaccurate information to our customers or to the media.
* Our business may be harmed if we change our methodologies or the scope of information we collect.
* We may lose customers or be liable to certain customers if we provide poor service or if our products do not comply with our customer agreements.
* The market for digital marketing intelligence is highly competitive, and if we cannot compete effectively, our revenues will decline and our business will be harmed.
* We may encounter difficulties managing our growth, which could adversely affect our results of operations.
* Our growth depends upon our ability to retain existing large customers and add new large customers; however, to the extent we are successful in doing so, our ability to maintain profitability and positive cash flow may be impaired.
* If we fail to develop our brand, our business may suffer.
* We have limited experience with respect to our pricing model, and if the prices we charge for our products are unacceptable to our customers, our revenues and operating results will be harmed.
* Because our long-term success depends, in part, on our ability to expand the sales of our products to customers located outside of the United States, our business will become increasingly susceptible to risks associated with international operations. If we fail to respond to technological developments, our products may become obsolete or less competitive.
Jag inser att detta är en något annorlunda typ av humor men bitvis är det ganska komiskt att det sitter rimligt väl betalde jurister och formulerar dylika fraser på löpande band! Minns speciellt vid ett tillfälle själv när jag satt tillsammans med ledning och styrelse i ett bolag, tillsammans med influgna bankers och jurister och la timmar på att diskutera komman och kolon av denna typ.
Och det enda jag kuna fundera på var: hur mycket har denna mening kostat per ord att enas om?
Inga kommentarer:
Skicka en kommentar