Great TED Talk about intangible values, royal potatoes and diamond Shreddies

I got a tip from Fredrik Härén on the clips below, from TED Global this summer.

Rory Sutherland is talking on intangible values and has loaded his talk with some great cases of marketing and brand building.

My favourite case is the example about Shreddies and the introduction of Diamond Shreddies, this is in the second half of the second clip.

The Talk is a just crowded with one liners and great quotes, watch it.

Part 1:


Part 2: